FACT SHEET

2010 DATES & PLACE

July 16 & 17, 2010 at Hot Rod Cafe
1610 E. Schneidmiller Ave. Post Falls, ID 83854

ATTENDANCE ESTIMATED AVERAGE

1998 - 9,000 spectators & 250 street rods
1999 - 16,000 spectators & 550 street rods
2000 - 18,000 spectators & 725 street rods
2001 - 18,500 spectators & 650 street rods
2002 - 19,000 spectators & 675 street rods
2003 - 21,000 spectators & 750 street rods
2004 - 21,000 spectators & 800 street rods
2005 - 14,000 spectators & 710 street rods (RAIN YEAR)
2006 - 11,000 spectators & 726 street rods
2007 - 15,000 spectators & 300 street rods (back at HRC)
2008 - 15,000 spectators & 300 street rods
2009 - 15,000 spectators & 300 street rods

SPECTATOR DEMOGRAPHICS

80% are 24 - 55 years of age
65% are male
Over half earn more than $40,000
One third earn more than $60,000
A large majority owns or leases two or more vehicles
80% perform some or all of their auto repair and maintenance

HOT ROD PARTICIPANT DEMOGRAPHICS

80% are 35 - 65 years of age
65% are male
Over half earn over $60,000
One third earn over $100,000
Average street rod cost is $45,000
A large majority is "baby boomers" and "empty nesters" with disposable income
30% own or have owned their own business

PURPOSE

The primary purpose of the River City Rod Run is to promote the sport of street rodding, both as a hobby and as a business. As a hobby there are many street rodders who are proud to showcase their workmanship and talents. As a business there are many companies that cater to the street rod industry and who find it hard to target the enthusiasts without a show of this type.

SPECIAL ATTRACTIONS

The show brings together one of the largest collections of motorcycles, street rods, antiques and custom cars around. The show features burnout contests, Power Cruise, Miss Hot Rod contest, kid events and tricycle racing, lots of vendors and gear head related booths just to name a few.

The show in the past has included big name entertainment every year. Past recording artists and celebrities like Paul Revere and the Raiders, Loverboy, Starship, Chubby Checker, Eddie Money, Rare Earth, Sugarloaf, Iron Butterfly, All Stars, BTO, Three Dog Night, Night Ranger, Bret Michel's of Poison, Bad Company, Joan Jett, The Romantics and Foreigner. Also you will see some of the best 50's & 60's tribute bands and local musicians. This is a family event which audiences of all ages have come to enjoy.